Vision: Claes Anerud, Managing Director
"We know from our own personal experience just what the modern business traveler needs and requires. We've really thought our hotel through in every detail from the guest's perspective, leaving nothing to chance. This means, for example, that everything in our rooms is designed for swift and optimal function, with technology integrated in the interior design, without our guests having to think too much about things that should just work, without hassle. All measurements are just right for their purpose, in our compact rooms, too. Things have subtle, clever functions, such as an electric socket in your safe where you can recharge your computer while you're storing it, and many, many other such details. We offer all kinds of frontline technology for those who want to use it. For example, you can check in directly with your mobile phone if you want, without going through the reception, and then use your phone as the key to both your room and your safe. There's nothing that is routine in this hotel. For example, each room will have its own TV with a multitude of channels (HD), which will also work as an entertainment station, a computer screen, an iPod dock and many other functions. If you want, you can borrow a computer game console from the reception. Of course we have free of charge high-speed wireless internet for use throughout the hotel. In the lobby, there are digital concierge units (Microsoft Surface) where you can plan your day or night together with your friends, family or business associates.
Our personal service philosophy is built on knowledge and intuition, but perhaps most importantly, on personality. We will not settle with the routine research that has become customary in hotels lately, that is Googling our guests before arrival. Our ambition is that our employees will provide our guests with a service that is truly individual, and sparked by personal engagement, with knowledge and intelligence behind an attractive, friendly and positive surface. Our employees should be able to sense the needs of our guests, and react to them intuitively, based on knowledge, interest and compassion. Let me give an example. If we have a guest who we can see is not feeling well and needs to go to the pharmacy, as I've encountered several times in my career, we should say: `Tell me what you need. I'll go, right now´.
How do we find employees that are able to provide such individually attentive service? Well, of course our recruitment process, which is based on our experiences and contacts, is very important. However, we can only have employees that are truly and honestly nice and caring to our guests if those employees themselves are happy, proud and confident in their work. This we can only achieve through continuous education and development. Each and every one of our employees should feel that they evolve each and every day, growing as persons and feeling confident to show their personalities. They must all feel that they are exactly in the place where they want to be. It's my responsibility as managing director to create a corporate culture and an atmosphere where all this is possible — where guests and employees alike will feel relaxed and inspired.
Most international luxury hotels are actually quite cold and quite tough behind their impressive and shiny surfaces. Our hotel will be a very different kind of luxury hotel — a modern, reasonable, sound and humane luxury hotel, where you as a guest will feel true and earnest warmth from each and every one of our employees and from the hotel as a whole. We want to leave our guests with a warm personal feeling they will always remember and want to come back to."