Alessandro Catenacci, owner and CEO of the Nobis Group

“Our ambition is that our hotel should be modern, elegant, efficient and very comfortable, but also warm, decent, moderate and morally sustainable. We want to give our guests true value for their money. Our goal is that no guests should be disappointed with our hotel. On the contrary we will be very happy if they are pleasantly surprised

The modern businessman or businesswoman of today, I am convinced, has a different view of luxury than the traditional definition. Even if you’re very affluent you don’t necessarily want to pay a lot of money for a large amount of surplus square meters space in your room that are just extra air, even if you can afford them. Not with the extra heating and cleaning this requires, and the environmental impact of this. It’s a matter of conscience, as well as one of style.

Again, our hotel should be extremely comfortable but without unnecessary excesses. Personality and uniqueness are two characteristics that we like to think will distinguish us. Frontline design and technology are self-evident qualities that we won’t flaunt. They should just be there. The same goes for our ethic and environmental policy, which is ambitious and farsighted, without us over-communicating this. I like to think of our hotel as elegant and timeless, contemporary classic, never trendy. The quality of everything we offer to our guests must be very high, preferably something out of the ordinary, I hope — something you’ll remember. We want to offer a service that in knowledgeable and professional, but also warm and personal. We encourage our employees to let their own personalities meet the ones of our guests.”