Claesson Koivisto Rune returns to Nobis Hotel
We met Mårten Claesson, one of the design trio's members, to ask him a few questions about Swedish design and the relationship between Claesson Koivisto Rune and Nobis Hotel.
Your collaboration consists of two successful Swedish companies, yourselves and DUX. What do you believe is the reason Swedish design is so popular abroad?
The Swedish and Scandinavian aesthetic is often discreet, subtle, and democratic, frequently featuring light, simple, and natural materials. These characteristics endure over time and are likely perceived as both honest and inclusive. Even if we Swedes ourselves might find it difficult to describe Swedish design as sophisticated, it is precisely how it is perceived abroad.
Personally, I also believe that the size of our country, in relation to both Europe and the rest of the world, plays a role. We are somewhat on the periphery and are seen as exotic, like a rare little mountain flower. Sweden is too small to be perceived as a threat to anyone. There is no serious rivalry between us and other nations, unlike what might exist between larger nations such as England, France, or Germany.
How does it feel to be back at Nobis Hotel with this launch?
Nobis Hotel is our creation, together with Sandro Catenacci. Being there truly feels like being with family, at home.
Nobis Hotel celebrated its 5th anniversary last year. What do you believe the hotel has meant for the Swedish hotel market and internationally?
We literally invested thousands of working hours over just a little over a year to ensure every detail at Nobis Hotel was meticulously thought out. I believe this made the hotel feel so distinctive and personal upon its opening, as if it had already stood there for decades. What we aimed to create was an eclectic sense of style, akin to what an eccentric individual might have cultivated over a lifetime. Today, we can observe that few hotels worldwide have received as much publicity, positive attention, and as many imitators. Both the concepts, such as the interaction between the entrance, reception, and Lounge, as well as the furnishings, colors, materials, and patterns, have been adopted by many other hotels around the world since then. It is no exaggeration to state that Nobis Hotel has been an international trendsetter.
The Claesson Koivisto Rune Collection is launched and exhibited with us at Nobis Hotel in the Lounge throughout Stockholm Design Week, February 6-12.
