We met with Mårten Claesson, member of the Claesson Koivisto Rune design trio to ask him some questions about Swedish design and the relationship between Claesson Koivisto Rune and Nobis Hotel.
Your cooperation consists of two successful Swedish companies, you alongside with DUX. What do you believe is the reason that Swedish design is so popular abroad?
The Swedish and Scandinavian aesthetics are usually discreet, subtle and democratic. Often in bright, simple and natural materials. These features last longer over time and they are probably perceived as both honest and inclusive. Although the Swedes themselves don’t like to talk about Swedish design as something sophisticated, it’s in fact how it is perceived abroad. Personally, I also believe that the size of our country in relation to both Europe and the rest of the world matters. We are a bit on the edge, like an exotic little flower. Sweden is too small to be perceived as a threat to anyone. There is no rivalry between us and other countries, something that is more likely between the bigger countries like England, France and Germany.
How does it feel to be back at Nobis Hotel to showcase your new collaboration?
We think of Nobis Hotel as our love child that we share together with Sandro Catenacci. Being there feels like being with our family – at home.
Last year Nobis Hotel celebrated its 5-year anniversary. What impact do you think the hotel have had on the Swedish hotel market as well as internationally?
We have spent literally thousands of hours of work over a period of just about a year to get every detail as we wanted in Nobis Hotel. That’s why, even at the opening day, it felt like as if it´s already been there for decades - full of character and personality. We were trying to create something that resembles the eclectic sense of style that an eccentric person built up through a long life. Today we can say that few hotels in the world have got so much publicity, positive attention and so many followers. The concept of how for example the interplay between the entrance, reception and lounge would work, to the furniture, the colours, materials and designs, have been sampled at many other hotels around the world. It is no understatement to say that the Nobis Hotel has been a trendsetter internationally.
Claesson Koivisto Rune Collection launches at Nobis Hotel during Stockholm Design Week 6-12 February.